Here’s the Getresponse review you’ve been looking for to make a decision about your favorite email marketing software:
Is Getresponse right for you? Can it help you? Here’s what you need to know to work as a web pro.
Getresponse is one of the best software for email marketing, also available with different pricing solutions. It starts with a basic solution for entrepreneurs and bloggers who want to start building their audience at a custom-priced enterprise.
If you look at the Getresponse price list, however, you notice two options. The first concerns the absence of a free solution.
This mass sending program dedicated to e-mail, in fact, is designed for those who are serious and are not interested in minor versions of the newsletter programs.
There is a 30-day trial but then you have to invest, and that’s right. The second detail: email marketing is just a voice of the available features.
In fact, Getresponse not only sends emails to contact lists but does much more. This is why a dedicated guide to this tool is urgently needed.
What is Getresponse And What Is Used For?
It is an advanced tool for email marketing, automation, funnel. The Funnel (also known as a sales funnel or marketing funnel) is the process through which companies guide customers in purchasing products.
The optimization, autoresponder, and landing page management By Landing Page (translation: landing page) we mean a page specifically created with the aim of converting site visitors into leads (contacts) or customers, often after having in practice, thanks to this tool you can optimize the conversion process.
In web marketing, by conversion we mean when a user performs a specific action – measurable – important for your business.
Examples are access to the site, the visit of …of the lead Often translated as “contact”, a lead is an individual or company who has shown interest by sharing contact information, such as e-mail address, telephone number…
In fact, it is a bit simplistic to identify Getresponse as a simple software for sending emails and newsletters. It also does this and one of its main functions concerns the management of email messages.
But there is a real universe behind Getresponse’s features, just like competing software linking to Mailchimp and Mailup.
It should be added that few companies have developed a capacity like Getresponse to broaden their skills in different areas. The reality is that you can use this tool to do everything (or almost everything). Without ever giving up the professionalism of a dedicated tool.
How Much Does Getresponse Cost?
There are several solutions to choose from.
This is for the basic version with reduced functionality, but still important and sufficient if you are not looking for great performance.
What Are The Main Functions of Getresponse?
To learn more about Getresponse it is worthwhile to list, at least in part, its activities. As anticipated, this is not the usual program for creating and sending newsletters but a more complex tool. Here’s what you can find.
Let’s start from the base. Getresponse is a complete suite to manage the process of mass and automated sending of email messages to your contacts.
You have custom templates available and dozens of advanced features that make email marketing work always professional:
- Sending newsletters to the mailing list.
- Automated emails after an action.
- Send to a database segment A database is an organized collection of data that is structured to make it easily accessible, manageable, and updatable. Put simply, we can say, a database in ….
- Personalized messages for the user.
- Scheduled programming and sending.
- Email analytics Analytics, or web analytics, is the measurement, collection, analysis, and reporting of web data for understanding and optimizing the use of the web. When… and split test.
In other words, you have everything you need to schedule and email the right people. Maybe just a portion of the contact list and monitoring the results to understand what works and what doesn’t.
Email marketing automation allows you to better manage everything you need to manage large numbers with ease.
You can decide which email to send when there is an abandoned cart, a new subscriber to the contact list, a birthday, or an event useful to your business.
This is probably the most interesting option of the offer proposed by Getresponse. The reason is simple: thanks to a single tool you can manage everything.
That is every step of the sales funnel. From lead acquisition to conversion and retention: Getresponse allows you to have the entire process under control. This is an important advantage.
Especially for B2B sales funnels B2B (Business-to-Business) is an adjective used to describe companies that sell to other companies.
For example, Studio Samo is mainly a B2B company, because it sells, with several transactional emails that are preceded by the contents of the intermediate area.
- Top of the funnel.
- Middle of the funnel.
- Bottom of the funnel.
That is, the one in which the lead becomes interested in the offer becomes a prospect is a potential customer whose contact information we have and who has been qualified as meeting certain criteria.
In most …by sending in-depth material such as white paper A white paper is an information document, usually issued by a company or a non-profit organization, to promote or highlight the characteristics of a solution, of …and statistics.
But also ebooks dedicated to a specific theme, catalogs, videos.
It is no coincidence that the management of the sales funnel is organized from the first step, the generation of traffic. Through Getresponse you can create:
- Facebook and social advertising.
- Dedicated landing pages.
- Registration forms.
- Widgets and pop-ups.
All this to generate profiled and useful visits to your business. Then the work of email marketing comes into play with welcome messages, follow-ups, and other emails to do lead nurturing.
Lead nurturing is the automated process of sending personalized and relevant content to leads, prospects, and customers at each stage of the …. And here we get to the heart of the funnel with webinars.
A webinar is a live virtual event that runs online. It is an educational or instructional session that includes audio and visual communication …. Getresponse, in fact, allows you to organize everything.
Even appointments with your contacts without the need for other software or plugins.
At this point you can generate the sales pages or link the program to the landing page of your choice: integration with the various eCommerce platforms, for example, is complete.
And the same goes for any lead magnet you want to leverage to gain new leads.
A feature that embraces both the work of email marketing and the management of the sales funnel today those who want to do web marketing seriously cannot ignore the advantages of automation. The reason is simple.
By being able to make software react in relation to a user’s activity, you can save time and resources. Managing large quantities of communicative actions in ridiculous times. Just set up the process.
For this, there is advanced software such as Getresponse that makes extensive use of artificial intelligence to allow sending messages that are always adequate to the needs.
Making a mistake, for those who have an eCommerce or an email list with thousands of contacts, means losing potential conversions.
And also be affected from the brand’s point of view A Brand is an identifying symbol, brand, logo, name, word, and/or phrase that companies use to distinguish their product from others.
A combination …, online credibility. The process is based on three essential points: conditions for carrying out an activity, the action to be taken, and the filters to obtain precise targeting. Some particular examples to understand how the tool works:
- Condition: cart abandoned.
- Action: send a message.
- Filter: after a certain period of time.
Furthermore, you can assign a score to each contact in order to work with an increasingly specific approach, avoiding mass actions and aiming only where needed. And where you know you can get results.
Obviously, even in this case, among the functions of Getresponse, we also have other categories of services such as the creation of landing pages, pop-ups, forms, and all that is needed to optimize the mechanism.
How To Use Getresponse?
The first step: sign up by going to the official website. Then choose the free package if you want to try it or the paid one you prefer.
Which one to choose? It all depends on your needs, carefully evaluate the investment. For sure if you decide to invoice for several months you have a significant cost saving. But what to do when you are registered?
The first point to consider is this: there is no a priori path, a lot depends on the needs. Let’s try to outline a simple project based on the first steps that those who need to take advantage of an email marketing program suitable for their business can take.
Start Finding Leads For Your Project
The English screen, an important strength for Getresponse, allows you to choose different methods to start building your contact list. The simplest way: create a form or pop-up.
At this point, a fundamental tool for your email marketing work comes into play: the WordPress plugin that integrates Getresponse with the website. You can find the extension in the official CMS directory.
The plugin helps you grow your email list archived on Getresponse, where you can then create specific segments. How?
You can always add forms anywhere, on the site and in blog posts, A blog (short for “weblog”) is an “online newspaper”, or informational website, which displays information in reverse chronological order, with the latest…
Then you have the option to insert a consent box in the comments and next to the registration forms to add your readers’ contacts to the database. The same goes for the Contact Form 7 and BuddyPress modules.
Always the plugin gives you the possibility to easily integrate another effective tool to increase contacts: landing pages.
Getresponse has a powerful tool for building landing pages that you can use for lead generation. Lead generation is the process of attracting and converting potential customers into leads, then obtaining contact information. In digital marketing, we use a … with webinars and other content.
Create Your First Email Or Newsletter
Once you have created your first contact list, and maybe you have also started segmenting according to different filters of your interest, you can start a first email and newsletter campaign to gain confidence.
Just go to the editor or maybe choose an already defined template. The advantage of this software is definitive: you have a number of ready-made designs that it becomes easy to create even complex newsletters.
In any case, you can choose the template you prefer and modify it with drag and drop. Or you can create a base from scratch and save it.
At the end of the job, you have the option to send a test email before updating the inter contact list with the latest news from your brand.
How To Personalize Emails With Content on Getresponse?
You can adapt to the template that is proposed to you (Getresponse has many, all valid) but if you work hard with content marketing you may have specific needs. For example that of showing a video.
Well, it will surprise you to know that you have a block in the editor dedicated to just this purpose. What if by any chance you have an ebook to share and download? To achieve this, just follow a few steps:
- Select the menu from the dashboard.
- Choose files and images.
- Upload your file in the documents tab.
- Click on the file to open it.
- Copy URL URL stands for Uniform Resource Locator. Colloquially called a web address, it is a reference to a web resource such as a site, page, or file … and stick it where you need it.
For example, in a text that acts as an anchor text, The anchor text is the set of clickable words used in a link to connect one web page to another.
An example of anchor text The anchor text …or in a button that you can always create thanks to the Getresponse editor.
In this way, you take the first steps towards advanced management of the tool for email marketing. The following ones concern the customization of fields.
Concrete examples? There is [[firstname]] which shows the contact’s first and last name, [[lastname]] only the last name.
While [[email]] extracts the person’s address. The list is endless, you can find it in the official resources.
Better Alternatives To Getresponse
A few names have already been mentioned in the previous paragraphs. Even if Getresponse manifests itself and presents itself as one of the best programs to manage emails, newsletters, messages, and funnel interactions, there is always something different to evaluate. What are the best names?
Do you have to try all the alternatives to reach the final decision? I am for careful study before making a decision and then making the most of the identified tool. The complexity of this software is high.
So, my advice: it’s not worth investing large amounts of time to try them all. Better to bet on one, the best one for your business.
It certainly represents an important name for those who have decided to give an edge to their email marketing and funnel management work.
Lead generation with Getresponse may seem like a cheap venture, a job for everyone.
This tool simplifies the processes and amplifies the potential but you must always proceed with the right skills: it is not easy to get good results online.
Especially when working with large numbers without the right perspective. How do you use Getresponse? Do you find it interesting?