In this article I will guide you to discover ClickFunnels and its features, showing you how you can use them too for your website and successfully replicate an excellent strategy that will have one very specific purpose: to increase your conversions.
Well, I confess: ever since I discovered ClickFunnels a whole new world has opened up for me and I haven’t been able to stop using it for days.
And not only for the immense amount of things you can do with this tool and for its ease of use but also – and above all – for the extreme beauty of the pages that can be created.
So I decided to completely renew my blog, making it visually more beautiful, more accessible, more functional.
The results were not long in coming: already from the first week I noticed an increase in conversions, both in terms of subscribers to the newsletter and in terms of the sale of my products and services.
Today I would like to explain to you how you can replicate these results on your website or blog as well.
Oh did you know that you can try the premium version of ClickFunnels for free for 14 days? I suggest you do not waste time, sign up now via this link and go back to reading the guide.
But let’s not waste any more time with the preambles: get comfortable and let’s start this journey right away!
What is ClickFunnels?
ClickFunnels is truly a unique tool of its kind that will allow you to create exceptional landing pages for your website that you can link together in order to create real funnels, capable of converting your traffic into paying customers.
The features of ClickFunnels are truly boundless. For example, you can create simple landing pages, sales funnels, opt-in pages, or reserved areas, all in 3 simple steps:
- Choose the sections to insert
- Drag the sections to exactly where you want them to appear on the page
- You customize everything
In the course of the article we will see in detail how to build an effective funnel but first of all let’s take a step back: what is a funnel?
What is a Funnel?
We talked about funnels but… what is a funnel?
A funnel is more than just selling something to someone. You have to think of a funnel as a kind of… courtship.
“But what does courtship have to do now? I have to sell my product to my contacts, I don’t have to marry them! ”
You’re right, you don’t have to marry them, but I assure you that the underlying mechanism is the same. Let me explain better.
Imagine having the girl you like in front of you. Perhaps he has already heard of you or maybe he has seen you around but you have never had the opportunity to have a chat yet.
The first time you have the opportunity to talk to her, you ask her to marry you. What do you think he will answer you? Trust me, who am a woman: with this approach, your dream girl will laugh and turn her heels.
If you want to conquer it you will have to proceed step by step. First, you will have to introduce yourself, tell her who you are.
But you will not only have to talk to her about yourself: you will have to know how to listen to her, understand her needs, know her dreams, make her feel that she can trust you.
Then you will go out together, you will give her gifts, you will intensify the relationship.
She will find that she is really comfortable with you and knows that you care about her wishes. Now yes, you can ask her to marry you: she will probably accept.
But what does all this have to do with a funnel?
Simple. Take the story I told you, change your dream girl with your contacts and marriage proposal into a purchase proposal – that’s what a funnel is.
Put very simply, therefore, a funnel (i.e. funnel ) is an increasingly narrow guided path, just like a funnel, which accompanies a website visitor towards your goal, namely the purchase of a product or service. passing through some intermediate steps.
In the first part of the funnel, which is the widest part, a large chunk of your traffic will end up attracted by a lure, called a lead magnet or freebie. In this step, you will get the visitor’s email, usually in exchange for a free resource.
The second part of the funnel will follow, that is the conversion phase, where you will have to “feed” your contacts and intensify the relationship with them, with the aim of bringing the potentially interested user ( lead ) to become an actual customer ( customer ).
Finally comes the third and final part of the funnel: that of the sale. Now the user is “hot”, they know you, you know you are offering them value and they trust you.
Now you can propose your product and service and the chances of getting a sale are much higher.
Get to the Sale One Funnel After Another
Attraction, conversion, and sale, then. And what a vòle! Simple, isn’t it?
I’ll tell you a secret: this funnel is nothing more than a very, very broad view of the entire sales process.
In fact, if you want to monetize your business, each of these steps must be composed of other intermediate mini-funnels that will not have the purpose of selling but reaching the next step.
I’ll explain better.
A user landing on your blog for the first time is most likely looking for free information to solve an immediate problem.
At this stage, your purpose is not to sell him something but to turn him into a lead. To do this, the user will go through a first mini-funnel.
Once the contact has left you their email, a second phase will begin, again through one or more mini-funnels, until the user becomes a prospect. And so on, from mini-funnel to mini-funnel.
To create such a specific and effective guided path, you need numerous tools to be installed on WordPress, such as LeadPages, Optimizepress, Membermouse, and so on.
In addition to an inevitable slowdown of the site, therefore, we must consider the expense of each of these tools and the time to devote to their management.
And you know, time is money.
With Clickfunnels, however, not only can you have the functionality of all these tools combined but everything is also managed by a platform external to your site that will not be so burdened by additional plugins.
And that was just the first reason that literally made me fall in love with Clickfunnels.
Main Features: Landing Pages and Funnels
As already mentioned, the main function of Clickfunnels is to create effective landing pages to be grouped possibly in funnels to create the path that will guide your traffic until it turns into active customers.
First, after logging into Clickfunnels you will find some ready-made funnels to use for your projects. Just choose what you need, customize it and make it online.
If you prefer to create your funnel from scratch, just click on “Add new” and choose both the purpose of your funnel ( lead generation, sales funnel, or host a webinar), then select the type of funnel you want to create, such as for example a sales funnel or a launch funnel.
At this point you can begin to physically build your funnel, adding the pages that will be part of the path you have in mind from time to time.
Writing excellent content, however, is not everything: even the eye, in fact, wants its part. People need to be able to feel that you are caring for them and not that you are just trying to sell them something.
And you can do this easily through ClickFunnels. By taking advantage of its countless features you can in fact create truly captivating landing pages, completely customizing them in every aspect.
Let’s see some examples in detail.
The opt-in page is the gateway that pushes your traffic into the funnel.
In exchange for the email address, new leads will be able to receive a free resource such as a guide to download or a video to watch.
This is a very important step because if you fail to make contact with the visitor, this will probably go away forever and with him a potential sale.
Inserting an opt-in form on a page is extremely simple. In fact, it is sufficient to create a box, add the data boxes you want to obtain (usually name and email) and insert a send button, connected to your autoresponder.
If you wish, after the opt-in page within this mini-path, you can then add a second page, usually a thank-you page where you thank you for subscribing and leave the link to access the free resource.
If you opt for a ready-made funnel (or page), you can choose from around 50 different templates and you can also order them by displaying the funnels with the highest conversion rate first.
If you need to launch a new product or service, you can create effective launch funnels to spark the reader’s curiosity and “warm-up” before the actual launch.
By default, you can find a funnel consisting of a squeeze page and 4 videos. Of course, you can decide whether to modify the funnel or build a new one.
Your product is ready, your leads have been “heated” and transformed into prospects: it’s time to sell!
And to do that, you’ll need to create a sales page.
A sales funnel is therefore that last (but not the last!) The step that will convert your contact into a paying customer.
But why isn’t this really the last step? Simple: because a customer should never be abandoned after the purchase.
You will have to continue to take it into consideration, pamper it, feed it with new materials, from the funnel to the funnel, leading it to a subsequent purchase.
Customers who have purchased, in fact, if they are satisfied with your product, it is very likely that they will buy again.
If your project requires the presence of member areas, with ClickFunnels you can create them in an extremely simple way.
Just log into your dashboard, click on Add new> Sell your product> Membership.
Within the funnel, you can then insert a registration page, a login page, and the entire area reserved for members or your customers.
Webinar (Live / Replay)
Even create webinars is a breeze. You can also choose to create a live webinar or opt for a pre-recorded webinar.
In the “Misc” section you can create all the pages that do not belong to one of the categories mentioned so far such as about me pages, 404 pages, or pages for e-commerce.
You can potentially create your entire website by creating your home page and blog post pages.
Last but not least, if you already have an idea in mind, simply create a new page and build it from scratch, possibly adding additional pages to create a specific funnel or simply leave it as a landing page for your blog.
Other ClickFunnels Resources
Creating landing pages and funnels isn’t everything, you also need to optimize the entire process. The other ClickFunnels functions come in handy for this.
A / B Test
First of all, what is an A / B test?
An A / B test (or split test) is an analysis that is used to check the effectiveness of one version of a page on your site against another version to find the one that converts best.
Put simply, doing a split test means showing your users 2 different pages in a given period of time, comparing the results, and choosing the “winning” page.
To make an A / B test it is important to start from a hypothesis and a certain value that you want to analyze. Let’s take an example.
Let’s say that you have created a sales page and after all, you have inserted a nice red button that says “Buy now”. But let’s assume that a blue button can convert better.
In this case, you can create 2 identical pages, different from each other for a single element, in this case, the color of the button: red on the first page, blue on the second page.
With ClickFunnels you can create this split test. This way you can easily check which version of your page actually brought the most clicks, the most newsletter subscriptions, the most sales, or whatever you want to test.
Choose the page on which you want to take a test. Next to the preview, you will find the “Create variation” button.
By clicking on the button you will be asked if you want to create a duplicate of the page or create a new one. I recommend that you create a duplicate and modify the element you want to test accordingly.
However, I recommend that when you do an A / B test it is extremely important to modify one and only element.
This is because if there are many variations within the same page, you will not understand which is the element that led to the best conversion.
Proceeding from test to test you can therefore potentially find “the perfect page”, that is, the one that generates the highest number of conversions ever.
If you want a ready-made landing page or funnel that isn’t in the default dashboard list, don’t panic! ClickFunnels indeed offers a great marketplace where you can buy new templates.
You can choose both single page templates and complete funnel templates and then narrow the search by selecting the category you need, such as opt-in or sales funnels, or landing pages, squeeze pages, webinar countdowns, and so on.
There are hundreds of templates and prices start at $ 7 and up. There is therefore a page (or a funnel) for every eventuality and for all budgets!
How to Build a Page?
Building a page is extremely simple and you can do it in just 3 very simple steps:
- Build a section (bounded by a green box)
- Define the section spaces (blue box)
- Enter the items you need (orange box)
1. Build a Section
In this first step, you will have to build the first section. Choose the size of the section and enter it on the page.
2. Define the Section Spaces
Now you will need to decide the number of columns in your section.
3. Enter the Elements
Within each space created in the previous step, you can now insert the elements you need: titles, subtitles, blocks of text, images, opt-in form, and anything else you want.
How to Build a Funnel?
Once you have built your page, you can decide to leave it as a single landing page or to insert it within a funnel.
Let’s take the example of a launch funnel. After a squeeze page where you will get the email of your contacts, you can create a series of pages to show the launch videos one at a time, day after day.
To do this, just choose “Add new step” in the funnel dashboard and insert the new pages.
How to Add Pages in WordPress?
To integrate ClickFunnels to your website you can enter the code of the page created within WordPress or alternatively you can download the ClickFunnels plugin and add the pages you have created in a very simple way.
To do this, after installing the plugin, follow these steps:
- Log into your WordPress control panel
- From the main menu select ClickFunnels> Add new
- Select the funnel and the page to insert
- If you want to do a split test, select the page you want to show as an alternative
- Redefine the URL
- Publish the page by clicking on “Publish page”
Now, at the URL you have chosen, your new page will appear. Easier to do than to say!
ClickFunnels can be easily integrated with many tools, autoresponders, and payment tools.
To do this, log into your account and click on Account> Integrations.
Then choose to add new integrations to choose the program you want to integrate.
ClickFunnels vs Optimizepress
You have probably wondered which one is best for you between ClickFunnels and Optimizepress.
Both ClickFunnels and Optimizepress are two extraordinary tools for creating landing pages and the choice between one or the other depends mainly on the goals you have set for yourself.
Optimizepress is undoubtedly cheaper but much less intuitive and simple than ClickFunnels. If your intention is only to create landing pages and you have no particular needs, Optimizepress can be a great solution to get started.
If, on the other hand, you want to make a qualitative leap or want to get off to a great start, then opt for ClickFunnels with your eyes closed. In my personal experience, Clickfunnels is the best choice ever.
Not only for the number of things that can be done but also for the extreme simplicity with which you can build a page or a funnel.
Unlike ClickFunnels, in fact, Optimizepress is a little less straightforward to use and you will probably have to study it a bit before you start creating your landing pages.
In my opinion, ClickFunnels is absolutely a must if you want to make your website or blog really effective and professional.
The best way to know if ClickFunnels is really right for you is without a doubt to test it for yourself.
By creating an account, in fact, you can get a free 14-day trial that I assure you are more than enough to fully understand all the features of ClickFunnels.
To get your free 14-day trial you can sign up here.
Well, that’s all for now. Before leaving, however, I’d like to know your experience.
Did you already know ClickFunnels? Have you already used it? And with what results? Let me know with a comment below.